Pay-Per-View Live Streams and Paid Fan Access

Pay-per-view on ShowUs works through the event page. You create a show, set it as a paid event, and choose the ticket price. Fans buy a ticket on the event page and watch there, with live chat, a store, and Super Chats beside the player. Your free simulcast to other platforms can keep running alongside it.

That split is what makes paid streams work for most creators. The free simulcast to YouTube, Twitch, or TikTok is how new viewers find the show. The ticketed event page is where your most engaged fans pay for more: the full show, the replay, and the chance to talk to you on air.

To sell tickets to a live stream on ShowUs, create your show, choose Paid as the event type, and set the ticket price. Share the event page link. Fans buy tickets there and watch the stream on that page when you go live. You can also run free shows, or discount a paid show with a promo code.

1. 1Create a show in your ShowUs dashboard and give it a title, description, and start time.
2. 2Choose Paid as the event type and set the ticket price, or choose Free for an open show.
3. 3Optionally cap the number of tickets, and set higher prices for the last 10 and last 5 tickets.
4. 4Optionally add a promo code with a discounted price for your newsletter, sponsors, or community.
5. 5Share the event page. Ticket holders watch there when you go live, and the replay stays up afterwards.

On ShowUs, everyone watching the event page can raise their hand to join your guest queue. Make the show a paid event, and coming on camera becomes something fans pay for. You still decide who goes live: the producer screens each fan privately before putting them on air.

Many creators price this kind of access between $5 and $50, depending on the guest and how many fans will get on air. A ticket cap and rising prices for the last seats make the scarcity real: when only a handful of fans will talk to the guest, the last tickets are worth more. It is the format behind paid call-in shows, fan Q&As with athletes, and live podcast tapings.

The right ticket price depends less on the show than on what the ticket gets a fan. A few rules of thumb from creators running paid shows:

• Price the access, not the stream. If the show also streams free elsewhere, the ticket is buying the chance to be on air, the replay, or both. Say so on the event page.
• Start lower than you think. A first paid show at $5 to $10 teaches you what your audience will pay. Raise it once you sell out.
• Use last-seat pricing. Setting higher prices for the last 10 and last 5 tickets rewards early buyers and tests demand at the top end.
• Cap the tickets when access is scarce. If only a dozen fans will come on camera, a cap makes that promise honest.
• Give your core fans a code. A promo code for your newsletter or Discord thanks the people who show up every week.

You do not have to choose between reach and revenue. Most paid shows on ShowUs run both: the show multistreams free to YouTube, Twitch, or TikTok, where new viewers find it, while the ShowUs event page is ticketed. The free audience sees callers who paid for their seat, which is the best advertising a paid seat has. Viewers who want in follow the link to buy a ticket.

The same show records in landscape and portrait, so clips of paying fans on air become short-form promotion for the next paid episode. See how multistreaming fits in.

To make money live streaming beyond ads, charge your audience directly. On ShowUs that means selling tickets, letting paying fans come on camera, and earning from Super Chats, tips, and merch during the show. Sponsors add a second income line through branded Super Chats and ad reads. None of it depends on ad rates or view counts.

• Tickets. Paid, free, or discounted with a promo code, with optional caps and last-seat pricing.
• On-camera access. Ticket holders raise their hand to join the queue.
• Super Chats. Customizable Super Chat graphics put paying fans' messages on screen.
• Tips. Fans can tip during the show without leaving the page.
• Merch and products. Sell from your shared product catalog in the show's store.
• Sponsors. Branded overlays, Super Chats, and custom ad reads inside the broadcast.

ShowUs takes 5% of what you earn on the platform. The other 95% is yours, on every plan, across tickets, Super Chats, tips, and merch. Payment processing fees apply to audience purchases.

Paid streams and sponsors work together. A brand can sponsor a whole series or a single episode, with branded Super Chats, overlays, products in the show's store, and custom ad reads by the host. ShowUs works with athletes, media names, comedians, and creators on sponsored shows built around key calendar moments.

Brands and agencies can learn more about sponsoring live shows on ShowUs.